World Cup 2026: Airbnb launches free overnight experience at stadium hosting opening ceremony

According to TTXVN reporters in Mexico, this experience allows fans to stay overnight free inside the iconic Mexican football stadium on April 5. Fans need to visit airbnb.com/hugol to register.

Within the program, guests will be personally welcomed by former player Hugo Sánchez, one of the greatest footballers in Mexican history. This legend will guide visitors through special areas of the stadium, share stories about his career, and demonstrate the technique for his famous "bicycle kick."

The highlight of the experience is the conversion of two seating areas into private suites with direct views onto the field. Participants will dine and breakfast in this unique space and engage in interactive activities like mini table tennis matches, football video games, and designing personalized souvenirs.

Notably, each participant will also receive a ticket to attend the World Cup 2026 opening match on June 11 at Azteca stadium itself, creating a complete experience from lodging, interaction to enjoying the planet's biggest sports event.

Experts note this initiative is part of a trend where international brands leverage the appeal of the World Cup to develop new experiential products, while also promoting the image of Azteca – a historic venue that has hosted many iconic football events – to global fans ahead of the 2026 football festival.

The launch of this special experience at Azteca is also seen as a notable promotional activity in the series of preparations for World Cup 2026, a tournament co-hosted by Mexico, the U.S., and Canada, expected to attract millions of fans worldwide.